Write and 150 words introduction Essay Example | Topics and Well Written Essays - 250 words

Write and 150 words introduction - Essay Example With a history of 120 years, Fosters today is available in over 150 countries. Both companies have their unique organizational cultures and both have been very successful. For this takeover to be a success, it is important for SABMiller to identify the various features that are essential to facilitate the take over and design strategies to successfully facilitate the integration of the two companies. This report in the first part identifies and analyses the various facilitating features that needs attention of the management. The second part of the report suggests the various steps to be taken and strategies to be designed to successfully facilitate the integration. SABMiller plans to lead in the stable and profitable Australian beer industry through thorough knowledge of Foster’s and the Australian market and to improve Foster’s financial and operating performance. SABMiller will create value for shareholders, through making Foster’s an important part of its global business, whilst taking into account Foster’s strong heritage (Greenblat 2011). Some promised strategies, in which SABMiller has proven capabilities (Payne, 2011) include improvement to Foster’s weak, underperforming brands, restructuring business segments, saving costs, focusing on new profitable segments and bringing in global scale benefits (SABMiller.com, 2011). Running local brewing operations worldwide and understanding differences between the overseas and Australian Market would help the SABMiller-Foster’s integration. Additionally, SABMiller already owns and manages Foster’s brands in India and America (SABMiller.com, 2011), p roving the strategic fit between the companies. A location strategy advantage is created from SABMiller and Coca-Cola Amatil’s joint venture whereby it will be dissolved with SABMiller taking control of the NSW Central Coast brewery at Warnervale. This brewery will be converted to a Foster’s on-tap beer production brewery for NSW instead of